Back in 2021...
I went on a PhD, mega-nerd level analysis of 45 of the best-selling sales pages of all time...
- from 1909 up to the present date!
I wanted to find out what they had in common so I could take it to the bank.
Plus I was incredibly bored due to endless lockdowns.
At first, it seemed like a total waste of time.
I wanted to see if there was something that tied all these classic sales pages together – something I could take and use for myself.
Sadly, my initial findings were confusing and disappointing.
Every ad was completely different!
Some – like the ads of John Caples, David Ogilvy, and Jay Abraham were serious and businesslike.
Others – like those of Gary Halbert and John Carlton were more informal and amusing. Two buddies joking around the bar.
Some told long elaborate stories, some none. Some introduced the creator of the product, some didn't. Some hit you with a problem, some talked about the results.
Some went straight in for the sale, some went around the houses. Some had dozens of testimonials, some none. Some short, some long. Some had loads of bullets, a guarantee... you get the point.
They all seemed completely different.
They seemed to have nothing in common until I suddenly figured it out...
I was ready to give up when the answer smacked me across the forehead.
These sales page do share one thing in common.
That thing – The Premise.
Essentially The Premise is...
'The thing you need to believe about a product before you buy it.'
For example, one of the 45 letters is written by Agora, and starts with the headline:
'Five Hidden Dangers of Your Morning Shower':
The product is a shower filter.
What's 'The Premise' – the thing the reader has to believe – before they are willing to buy the shower filter?
Well, they have to believe that there are various nasties in their shower water in the first place!
And that's exactly what this sales page does – it starts by making you wonder 'what hidden dangers are in my shower'?
Only when you believe that your shower water is dangerous will you think about buying a water filter.
So I realized that although the 45 sales pages SEEMED completely different, it turns out they were all trying to prove something to the reader before they could make the sale.
But HOW they proved that something depended on the audience and the product being sold.
In fact...
Turns out these 45 seemingly different pages fitted into 13 different types of sales page...
The type of sales page they chose made all the difference.
‘Hidden Dangers’ is one of the 13 types - used above in our shower filter example.
This is perfect when your audience faces problems they don’t even know exist. You show them effectively there’s a train crash ahead and they need to get out of the way - fast.
But - and this is where everyone else goes wrong - you can’t use this for every product in every market.
You have to know which of the 13 sales pages fits best with your particular product and audience.
Picking the correct one of the 13 is a crucial part of whether you’ll have an incredible salespage or a dud.
It’s a question of ‘horses for courses’.
If you choose the wrong one, you might be dead in the water before you start.
This is what annoys me about all the other methods and systems - they are effectively ‘when all you have is a hammer, everything is a nail’.
With their processes, you only succeed when everything lines up perfectly, but not in every other situation.
This process of choosing the right type of sales page for your product is different.
It creates what I call an 'Automated Salesman'
It's a salespage that works.
It's based on timeless principles that have always worked, and always will work.
As opposed to trying to keep up with the latest trends of 'what's working now!!!!'
Below is a 50 minute training video I did on this topic when I originally launched this course (back when it was at the full price of $999 rather than the $27 it is today).
You don't have to watch the whole thing, but feel free to geek out if you wish:
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You might think - why do I care about some dusty old sales letters from 100 years ago?
Well, the truth is that in 2023, your customers barely believe anything.
The second a prospect thinks 'I've seen this before', they're gone. Never to return.
In 2021, I found myself thinking about this. A lot.
And I started thinking about some of the great ads of the past – ads written by some of the finest copywriting minds of all time.
Many of these fine minds specialized in newspaper ads.
Back then there was zero concept of targeting. The copywriter couldn't exactly say:
'Please only put this ad in the specific newspapers bought by men interested in golf between the ages of 30 and 50'.
It either went in every copy of the newspaper, or none.
And it wasn't like today's YouTube and Facebook ads where you know the ad is at least being delivered to the person (even if they click away immediately).
If the ad was on page 17 and your reader didn't go to that page - tough luck, they didn't even see it! Let alone want to buy.
Meaning that to turn a profit...
These ads from the olden days had to be really good!
With all the clever targeting available these days, copywriters and marketers have become sloppy.
They've forgotten all the classic methods of persuasion that were so successful in the past.
Imagine if you did a Facebook ad with ZERO targeting options. It was literally shown to any random person who logged on.
And you just had to try and somehow make a profit.
That's effectively what these ad men from years gone by had to do.
So if the great writers of yesteryear could turn a profit - with ZERO targeting - imagine what you could achieve today using their methods!
And the good news is...
- You don't need to be a copywriter
- You don't need to be a sales expert
- You don't need to be a funnel guru
- You don't need to be a tech whizz
Just follow the process!
At this point you might be wondering 'who is this random weirdo who clearly doesn't have enough friends, if he's creating long and unnecessary research projects like this'?
Well...
My name is Richard Fletcher
I've been running all nature of businesses online since 2005 – and coaching others on doing the same since 2018.
Although I love online businesses in general, it's copywriting that I love more than anything.
I've easily done my '10,000 hours' when it comes to copywriting.
I thought I was a great copywriter myself until 2021 – when this process came along and blew me out of the water.
Since then, my income and results have gone up again to the next level – and yours can do the same.
Since I've discovered this process, I've not only written high-converting sales pages in all kinds of markets – I've shown numerous clients how to do the same.
... with incredible results.
More on that shortly.
But first, an important point...
You can't just add a sales page to your website and think you now have an Automated Salesman...
If you don't follow the exact process I'm about to show you, it won't work.
You see, pretty much everybody has a sales page these days – well, what they THINK is a sales page anyway.
In reality all these pages serve to do is bore and confuse potential prospects.
I've lost the count of the number of times I've been scrolling Facebook, seen an ad, and thought:
'That's good, I like that.'
Then clicked through to the website.
Suddenly I'm lost and confused – so I click away and return to the familiarity of the socials.
This also happens for people making content on the socials – people read your stuff and like it, then go to look at your website.
Without an Automated Salesman, the prospect is either bored, confused, or just totally unconvinced by what they are reading.
Your opportunity to make a sale has just slipped through your fingers – and you have no idea it even happened!
For anybody posting good content, this could be happening several times a day.
This is all because...
These days people barely read sales pages or watch VSLs...
...unless they are done in a VERY specific way
Unless the exact process is followed that I've laid down for you, people will land on your page and most of the time click away immediately.
Or they scroll super fast down the page to find out the price, then leave.
They do this because it feels like the same sort of thing they've seen a thousand times before.
We've all heard the phrase "familiarity breeds contempt" – well that's exactly what's happening for everyone who doesn't have an Automated Salesman.
Customers – in every niche – are smarter, better informed, and more discerning than ever before.
Offers that worked well as recently as 2022 are tanking today.
It sounds counterintuitive, but the latest hypey tricks and techniques are not going to help you anymore.
The only way to win in 2023 and beyond is by 'borrowing' the wisdom of our copywriting forefathers.
And if you follow the process I've laid out for you, it's really simple...
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All you need to do is select the right type of sales page for your project, then follow the steps!
That selection process may sound tricky, but it's really not.
Inside my course, The Automated Salesman, I show you exactly how to select the correct type of sales page for your product and audience.
It’s very straightforward and fast.
Then it’s just a matter of putting the individual pieces together to create your very own Automated Salesman.
Just follow my simple 2-page Google Doc to put the pieces together!
As part of the course, you get access to the Secret Google Cheatsheet Doc I use every time I have a new sales page to write.
There’s 11 short tasks in there. Each one takes around 10-15 mins to complete, on average.
When you’re done, you have all the building blocks of your sales page.
Simply piece them together - in the easy-to-follow way I show you - and you have your Automated Salesman.
First time you go through this process, you’ll want to follow along with the instructions in the course itself.
But for any future sales pages, simply refer to the secret Google Doc and fill in the blanks!
Super fast and straightforward.
Here's a few case studies using
The Automated Salesman
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It works for low-ticket, high-ticket, and everything in between!
If your goal is to sell a low or medium ticket product (like this sales page for example), you can easily do that.
If you want to sell a high-ticket coaching course and get people to book a call first, you can do that too.
If you want to sell a service (like James the wedding photographer) you can do that.
Because I built this course based on psychology - human psychological principles that have been proven to work for more than 100 years - it means it doesn’t matter what you’re selling as long as you understand the principles behind it.
And The Automated Salesman doesn't only work for sales pages either...
Speaking of psychological principles - once you understand the psychology I show you on the inside, you can use it in webinars, emails, ads, social media, one-to-one conversations - in fact, anywhere where you have some kind of interaction with a potential customers.
For example…
Webinars
Using the principles of The Automated Salesman, I recently delivered a short live webinar training to only 19 people, which led to over $15,000 in sales.
Coach for Amazon Sellers Paul used the psychology inside The Automated Salesman to talk about his offer to his small Facebook group of 1,000 people.
He made $6,000 immediately, then $13,000, then $50,000 in the next couple of weeks.
Influencer Harley delivered a 1-min Instagram story using these principles to talk about her new offer of helping her audience grow using Instagram Reels.
She made $16,000 in a day from a $2,000 offer, when previously she struggled to get 1-1 clients to pay here $400/mo!
1-1 Conversations
Email copywriter Samantha used the principles of The Automated Salesman in her sales calls and found that people were drooling ready to sign up.
And it doesn't matter if you're not a copywriter, or you have an old website running Wix or whatever
You see, this is about psychology, not technology.
Tech can give you the power to design a sales page easily and create all the checkout processes.
But it can never tell you exactly what your customer needs to hear in order to buy.
That’s the key here.
It doesn’t matter if you don’t have the latest technology. But it does matter if you don’t understand the psychology.
The Automated Salesman gives you the power to get inside the mind of your prospect and say the exact words they need to hear to ‘unlock the safe’.
When you do this, they won’t care if you’re using WordPress, ClickFunnels, Kartra, Squarespace, Leadpages, Kajabi… or even Wix!
Instead they connect with the message and want to buy - immediately.
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As a bonus, you also get all this psychology-nerd stuff
BONUS #1:
45 Detailed 'Over My Shoulder' Classic Sales Page Walkthrough Videos
You get to watch - over my shoulder - as I break down every single one of the 45 classic sales pages, start to finish.
Feel free to watch every video - or just the ones that apply to the type of sales letter you’re writing.
Either way you’re going to see exactly how the masters did it - so you can easily do it yourself!
To prove just how valuable this is, here’s the entire walkthrough of the Agora ‘Hidden Dangers of Your Shower Water’ that we looked at earlier.
Now this is just one of the 45 - imagine if you had access to all of them!
BONUS #2:
My Secret Google Doc Cheatsheet
You get access to my secret 2-page Google Doc Cheatsheet that I use every time I have a sales page to write.
Simply fill in the blanks in this short doc and your sales page is pretty much written for you!
Never again stare at a blinking cursor thinking ‘what do I write?’
BONUS #3:
Customer and Market Mindreading
I do a deep dive into the Customer Awareness Levels and Market Sophistication first created by Eugene Schwartz in his 1966 classic book ‘Breakthrough Advertising’.
I give you a ton of real world examples so you can easily know exactly how customers think and feel in all kinds of marketplaces.
Knowing this stuff is like being able to read a person’s mind - in fact, you end up knowing them better than they themselves.
This then gives you the ability to cash in!
BONUS #4:
Headline Mastery
Your headline is one of the most important pieces of your sales page.
Get it wrong and people click away immediately.
Here’s how to always write the perfect headline for your audience and product.
BONUS #5:
Sales Page Structure
Structure admittedly sounds kind of boring. But do you know exactly which elements to put in a sales page and in which order?
Do you know which elements should always be there, which should never be there and which should sometimes be there?
Do you know when you need a testimonial and when you don’t?
This stuff is admittedly geeky, but still serves to increase your conversions.
BONUS #6:
Bullet Point Mastery
A detailed 48-minute ‘over my shoulder’ video as I go through this course and pull out the most compelling bits into bullet points.
Once you see this done, you’ll be able to do it yourself - again, boosting your conversions!
BONUS #7:
The 10-Day Quickstart Guide
You also get - delivered to your email each day - the easy-to-follow 10 Day Quickstart Guide.
So if you're a person who tends to procrastinate and says 'I'll get around to this tomorrow', you now have a short, simple exercise to follow each day - and you'll have your Automated Salesman done in 10 days!
Of course, you can get the whole thing done today if you're fast! But I recognize not everybody works in the same way.
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Here's what just a few of our clients have to say about this...
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If you only took one or two ideas from this, you'd still be massively ahead...
At $27 it's not exactly the biggest risk ever.
After all, if you just watched one of the breakdown videos, or read one of the short lessons and applied a single idea which made a sale, you'd be massively ahead.
A number of people messaged me saying 'I read the first couple of lessons, then wrote a Facebook post to my audience based on this and made a bunch of sales' - even before they created their Automated Salesman page!
Because again - although this is about creating the perfect sales page for your business - your very own Automated Salesman - you can apply this psychology anywhere.
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LIST PRICE $997 YOU'RE SAVING $970
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Delivered instantly. Start the course in the next 2 minutes.
But just in case you're still not sure, I offer a full 60-day money-back guarantee – and you get to keep your access!
The reason the price is so low is because I want to tempt you into my world.
My bet is that if you invest a small amount of money with me today, you'll be so impressed that you'll want to continue our business relationship for a long time.
This course used to sell for $997 - and people were delighted with what they got at that price.
But I wanted to allow as many people as possible to have access to this knowledge. Both because I know it will transform their business when they implement - but also for selfish reasons.
I know I will make a lot more high end coaching sales as a result!
So everybody ends up happy.
But - just in case you're still not sure, I offer the following promise:
“Try this product. If you don't believe it's worth the money, or you feel like I oversold it, just email support anytime in the first 60 days after your purchase, for a full, no questions asked refund. And you can still keep access to the course!”
NOW AVAILABLE FOR INSTANT DIGITAL ACCESS
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LIST PRICE $997 YOU'RE SAVING $970
Get instant access to The Automated Salesman for just $27.00!
Delivered instantly. Start the course in the next 2 minutes.
Here's everything you're getting today
-
The Automated Salesman
Full Course Access – delivered immediately on checkout -
BONUS #1: 45 Classic Sales Page Walkthrough Videos
Over my shoulder breakdowns of each of the classic sales pages, start to finish. -
BONUS #2: My Secret Google Doc Cheatsheet
Fill in the blanks to create your very own Automated Salesman! -
BONUS #3: Customer and Market Mindreading
Know your customer better than they know themselves. -
BONUS #4: Headline Mastery
Grab your prospect's attention right at the start. -
BONUS #5: Sales Page Structure
Geeky technical stuff – not for everyone! -
BONUS #6: Bullet Point Mastery
Write those juicy bullets that drive sales. -
BONUS #7: The 10-Day Quickstart Guide
Easy to follow so you never get overwhelmed.
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Frequently Asked Questions
How is this product delivered?
It’s a very attractive online members area which you go through at your own pace, one short lesson at a time.
Each of the lessons gives you one of the 11 steps, like building blocks.
You build each one on top of the other, until at step 11 when you’re like ‘woah! I have a sales letter! Where did that come from?’
Then you stick it online and…
…take it to the bank!
It really is that simple.
You get instant access if you enrol right now and you get access for the lifetime of the product.
What's the price?
Currently $27. Subject to change at any time.
What's the guarantee?
“Try this product. If you don’t believe it’s worth the money, or you feel like I oversold it, just email support anytime in the first 60 days after you purchase, for a full, no questions asked refund. And you can still keep access to the course!”
Do I need to be a copywriter already?
No, it’s been designed so you follow the process and get your very own Automated Salesman!
How long does the course take?
Depends on your speed, but I would allow 10-15 hours first time – to really take it in. Once you’ve done it once, you can then crank out a sales page in 2-3 hours! Super handy for all your future products.
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