How Copywriters Are Beating AI and ChatGPT To Make Over
$5k Per Day...
Using a method that borrows from the great writers of the Mad Men days to churn out a single sales letter in an afternoon!
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Sales pages are one of the most lucrative forms of copy. Using this process, you could legitimately write one sales page a day and charge $5k+ for it.
The above is obviously a meaningless stock photo.
The two men haven't just banged out a sales letter and aren't even counting real money.
But - if you take advantage of an unreasonable amount of research I did back in 2021, digging through dozens of dusty old sales letters from the past hundred years...
...you could act out your own real-life version of this image!
Probably not wearing a suit. Probably not with paper money either...
But instead watching digital money ding into your Stripe or Paypal account - boom! $5k just received!
And you could do that every single day if you wanted.
Arguably less cool than flouting wads of cash like James Bond - but still an acceptable way to live, right?
This 'fantasy land' is absolutely possible for any copywriter - by taking advantage of a ridiculous amount of research I did back in 2021...
Back in 2021, I analyzed 45 of the best-selling sales pages of all time - from back in 1909 right up to the present date.
I wanted to see if there was something that tied all these classic sales pages together – something I could take and use for myself.
Sadly, my initial findings were confusing and disappointing.
Every ad was completely different!
Some – like the ads of John Caples, David Ogilvy, and Jay Abraham were serious and businesslike.
Others – like those of Gary Halbert and John Carlton were more informal and amusing. Two buddies joking around the bar.
Some told long elaborate stories, some none. Some introduced the creator of the product, some didn't. Some hit you with a problem, some talked about the results.
Some went straight in for the sale, some went around the houses. Some had dozens of testimonials, some none. Some short, some long. Some had loads of bullets, a guarantee... you get the point.
They all seemed completely different.
Eventually I figured it out - and in a moment I'll share what the 'missing link' was.
But first you might be wondering why on Earth I did all this - and what kind of person has nothing better to do?
It's because I was pondering something that had been bothering me for a while.
It may have been due to endless lockdowns driving me a little insane.
Maybe a lack of friends or decent hobbies.
Either way, it was based around the following big problem:
In the modern world, your customers barely believe anything!
You see, I was thinking how customers in almost all every market are so sceptical these days.
They've been there, seen it before. Yawn.
And the second your prospect thinks 'I've seen this before', they're gone. Never to return.
In 2021, I found myself thinking about this. A lot.
And I started thinking about some of the great ads of the past – ads written by some of the finest copywriting minds of all time.
Many of these fine minds specialized in newspaper ads.
Back then there was zero concept of targeting. The copywriter couldn't exactly say:
'Please only put this ad in the specific newspapers bought by men interested in golf between the ages of 30 and 50'.
It either went in every copy of the newspaper, or none.
And it wasn't like today's YouTube and Facebook ads where you know the ad is at least being delivered to the person (even if they click away immediately).
If the ad was on page 17 and your reader didn't go to that page - tough luck, they didn't even see it! Let alone want to buy.
Meaning that to turn a profit...
These ads from the olden days had to be really good!
With all the clever targeting available these days, copywriters and marketers have become sloppy.
They've forgotten all the classic methods of persuasion that were so successful in the past.
Imagine if you did a Facebook ad with ZERO targeting options. It was literally shown to any random person who logged on.
And you just had to try and somehow make a profit.
That's effectively what these ad men from years gone by had to do.
As I was thinking about all this, I went on a bit of a journey.
You can follow the process I'm about to show you to roll out your very own 'Mad Men Sales Letter' in a single afternoon!
And you could do that every day, if you wanted!
Let's say you charged $5k per sales letter, Monday to Friday. That's $25k a week - $100k a month. Even if you only charged $1k, it would still be $20k a month.
And the good news is...
- You don't need to be the most talented copywriter ever (just have a native level of English and some experience already)
- You don't need to be a sales expert
- You don't need to be a funnel guru
- You don't need to be a tech whizz
Just follow the process!
My name is Richard Fletcher
I've been running all nature of businesses online since 2005 – and coaching others on doing the same since 2018.
Although I love online businesses in general, it's copywriting that I love more than anything.
I've easily done my '10,000 hours' when it comes to copywriting.
I thought I was a great copywriter myself until 2021 – when this process came along and blew me out of the water.
Since then, my income and results have gone up again to the next level – and yours can do the same.
Since I've discovered this process, I've not only written high-converting sales pages in all kinds of markets – I've shown numerous clients how to do the same.
... with incredible results.
More on that shortly.
I've been running all nature of businesses online since 2005 – and coaching others on doing the same since 2018.
Although I love online businesses in general, it's copywriting that I love more than anything.
I've easily done my '10,000 hours' when it comes to copywriting.
I thought I was a great copywriter myself until 2021 – when this process came along and blew me out of the water.
Since then, my income and results have gone up again to the next level – and yours can do the same.
Since I've discovered this process, I've not only written high-converting sales pages in all kinds of markets – I've shown numerous clients how to do the same.
... with incredible results.
More on that shortly.
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Delivered instantly. Start the course in the next 2 minutes.
So what did all those classic Mad Men sales letters have in common?
I was ready to give up when the answer smacked me across the forehead.
These sales page do share one thing in common.
That thing is the called...
The Premise.
Essentially The Premise is...
'The thing you need to believe about a product before you buy it.'
For example, one of the 45 letters is written by Agora, and starts with the headline:
'Five Hidden Dangers of Your Morning Shower':
The product is a shower filter.
What's 'The Premise' – the thing the reader has to believe – before they are willing to buy the shower filter?
Well, they have to believe that there are various nasties in their shower water in the first place!
And that's exactly what this sales page does – it starts by making you wonder 'what hidden dangers are in my shower'?
Only when you believe that your shower water is dangerous will you think about buying a water filter.
So I realized that although the 45 sales pages SEEMED completely different, it turns out they were all trying to prove something to the reader before they could make the sale.
But HOW they proved that something depended on the audience and the product being sold.
In fact...
Turns out these 45 seemingly different pages fitted into 13 different types of sales page...
The type of sales page they chose made all the difference.
‘Hidden Dangers’ is one of the 13 types - used above in our shower filter example.
This is perfect when your audience faces problems they don’t even know exist. you show them effectively there’s a train crash ahead and they need to get out of the way - fast.
But - and this is where everyone else goes wrong - you can’t use this for every product in every market.
You have to know which of the 13 sales pages fits best with your particular product and audience.
Picking the correct one of the 13 is a crucial part of whether you’ll have an incredible Automatic Salesman or a dud.
It’s a question of ‘horses for courses’.
If you choose the wrong one, you might be dead in the water before you start.
This is what annoys me about all the other methods and systems - they are effectively ‘when all you have is a hammer, everything is a nail’.
With their processes, you only succeed when everything lines up perfectly, but not in every other situation.
With the Mad Men Sales Letter, you have the versatility to select the perfect type of sales page for your product.
This keeps you ahead of other copywriters/Chat GPT/other AI software...
It's really easy to figure out which of the 13 types of sales letter to use when you follow the process.
Inside my course, The Mad Men Sales Letter, I show you exactly how to select the correct type of sales page for your product and audience.
It’s very straightforward and fast.
Then it’s just a matter of putting the individual pieces together to create your very own Mad Men Sales Letter.
This level of versatility - coupled with the classic wisdom from the greatest writers of the past - keeps you ahead of even the best AI writing software around.
And because this way of writing will never go out of date - it means you'll never go out of date either.
You'll no longer have to worry about keeping up with the latest trends and 'what's working now!!!!'
There's a simple, repeatable process to follow each time.
You can do it in an afternoon - in fact I have it in a 2 page Google doc, which I'll give you access to...
Just follow my secret 2-page Google Doc to put the pieces together!
As part of the course, you get access to the Secret Google Cheatsheet Doc I use every time I have a new sales page to write.
There’s 11 short tasks in there. Each one takes around 10-15 mins to complete, on average.
When you’re done, you have all the building blocks of your sales page.
Simply piece them together - in the easy-to-follow way I show you - and you have your Mad Men Sales Letter.
First time you go through this process, you’ll want to follow along with the instructions in the course itself.
But for any future sales pages, simply refer to the secret Google Doc and fill in the blanks!
Super fast and straightforward.
You could wash, rinse and repeat this process...
Every Single Day!
If you look in any of the popular Facebook business groups, there are always people crying out for copywriters, willing to pay good money.
Put your name forward there, and you'll find yourself getting work.
As news of your prowess spreads, you get referrals, meaning...
...paying customers come to you!
And even better...
You don't need to do any of the boring and difficult design work!
You don't need to sit at your computer trying to figure how to use Clickfunnels, Elementor or whatever the latest funnel builder is.
You don't have to turn yourself into some design expert and graphics master.
All you need to do is...
...deliver your completed sales pages in a Google doc!
That's all I do. I make it clear before the project starts that this is the deliverable.
The client is responsible for getting the page online.
They are usually fine with this, because they know how good I am.
You will find yourself in the same position.
This makes life so much easier! Write the words, deliver them, get paid, next project.
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Here's a few case studies using
The Mad Men Sales Letter
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It works for low-ticket, high-ticket, and everything in between!
If your goal is to sell a low or medium ticket product (like this sales page for example), you can easily do that.
If you want to sell a high-ticket coaching course and get people to book a call first, you can do that too.
If you want to sell a service (like James the wedding photographer) you can do that.
Because I built this course based on psychology - human psychological principles that have been proven to work for more than 100 years - it means it doesn’t matter what you’re selling as long as you understand the principles behind it.
And The Mad Men Sales Letter doesn't only work for sales pages either...
Speaking of psychological principles - once you understand the psychology I show you on the inside, you can use it in webinars, emails, ads, social media, one-to-one conversations - in fact, anywhere where you have some kind of interaction with a potential customers.
For example…
Webinars
Using the principles of The Mad Men Sales Letter, I recently delivered a short live webinar training to only 19 people, which led to over $15,000 in sales.
Coach for Amazon Sellers Paul used the psychology inside The Mad Men Sales Letter to talk about his offer to his small Facebook group of 1,000 people.
He made $6,000 immediately, then $13,000, then $50,000 in the next couple of weeks.
Influencer Harley delivered a 1-min Instagram story using these principles to talk about her new offer of helping her audience grow using Instagram Reels.
She made $16,000 in a day from a $2,000 offer, when previously she struggled to get 1-1 clients to pay here $400/mo!
1-1 Conversations
Email copywriter Samantha used the principles of The Mad Men Sales Letter in her sales calls and found that people were drooling ready to sign up.
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As a bonus, you also get all this psychology-nerd stuff
BONUS #1:
45 Detailed 'Over My Shoulder' Classic Sales Page Walkthrough Videos
You get to watch - over my shoulder - as I break down every single one of the 45 classic sales pages, start to finish.
Feel free to watch every video - or just the ones that apply to the type of sales letter you’re writing.
Either way you’re going to see exactly how the masters did it - so you can easily do it yourself!
To prove just how valuable this is, here’s the entire walkthrough of the Agora ‘Hidden Dangers of Your Shower Water’ that we looked at earlier.
Now this is just one of the 45 - imagine if you had access to all of them!
BONUS #2:
My Secret Google Doc Cheatsheet
You get access to my secret 2-page Google Doc Cheatsheet that I use every time I have a sales page to write.
Simply fill in the blanks in this short doc and your sales page is pretty much written for you!
Never again stare at a blinking cursor thinking ‘what do I write?’
BONUS #3:
Customer and Market Mindreading
I do a deep dive into the Customer Awareness Levels and Market Sophistication first created by Eugene Schwartz in his 1966 classic book ‘Breakthrough Advertising’.
I give you a ton of real world examples so you can easily know exactly how customers think and feel in all kinds of marketplaces.
Knowing this stuff is like being able to read a person’s mind - in fact, you end up knowing them better than they themselves.
This then gives you the ability to cash in!
BONUS #4:
Headline Mastery
Your headline is one of the most important pieces of your sales page.
Get it wrong and people click away immediately.
Here’s how to always write the perfect headline for your audience and product.
BONUS #5:
Sales Page Structure
Structure admittedly sounds kind of boring. But do you know exactly which elements to put in a sales page and in which order?
Do you know which elements should always be there, which should never be there and which should sometimes be there?
Do you know when you need a testimonial and when you don’t?
This stuff is admittedly geeky, but still serves to increase your conversions.
BONUS #6:
Bullet Point Mastery
A detailed 48-minute ‘over my shoulder’ video as I go through this course and pull out the most compelling bits into bullet points.
Once you see this done, you’ll be able to do it yourself - again, boosting your conversions!
BONUS #7:
The 10-Day Quickstart Guide
You also get - delivered to your email each day - the easy-to-follow 10 Day Quickstart Guide.
So if you're a person who tends to procrastinate and says 'I'll get around to this tomorrow', you now have a short, simple exercise to follow each day - and you'll have your Mad Men Sales Letter done in 10 days!
Of course, you can get the whole thing done today if you're fast! But I recognize not everybody works in the same way.
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Delivered instantly. Start the course in the next 2 minutes.
Here's what just a few of our clients have to say about this...
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Delivered instantly. Start the course in the next 2 minutes.
This is where you make the choice that will define the rest of your career as a copywriter...
You can carry on fighting for the scraps like everybody else.
Taking rubbish jobs on Upwork.
Being a commodity.
Working every hour in the book just to feed your family.
Or you can make a stand and decide that today is the day when everything changes.
Today is the day when you become...
A Mad Men Copywriter.
Think about those great men of the past.
The big clients came to them. They literally begged the Mad Men to work with them.
The Mad Men demanded astronomical prices and called all the shots.
And yet the client still felt like they were lucky that the Mad Men chose them!
Which kind of copywriter do you want to be?
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Get instant access to The Mad Men Sales Letter for just $197.00!
Delivered instantly. Start the course in the next 2 minutes.
But just in case you're still not sure, I offer a full 60-day money-back guarantee – and you get to keep your access!
I know this product is amazing. And you will too when you get inside.
So I'm willing to back it up with this guarantee:
“Try this product. If you don't believe it's worth the money, or you feel like I oversold it, just email support anytime in the first 60 days after your purchase, for a full, no questions asked refund. And you can still keep access to the course!”
NOW AVAILABLE FOR INSTANT DIGITAL ACCESS
ONLY $197 TODAY
Get instant access to The Mad Men Sales Letter for just $197.00!
Delivered instantly. Start the course in the next 2 minutes.
Here's everything you're getting today
-
The Mad Men Sales Letter
Full Course Access – delivered immediately on checkout -
BONUS #1: 45 Classic Sales Page Walkthrough Videos
Over my shoulder breakdowns of each of the classic sales pages, start to finish. -
BONUS #2: My Secret Google Doc Cheatsheet
Fill in the blanks to create your very own Mad Men Sales Letter! -
BONUS #3: Customer and Market Mindreading
Know your customer better than they know themselves. -
BONUS #4: Headline Mastery
Grab your prospect's attention right at the start. -
BONUS #5: Sales Page Structure
Geeky technical stuff – not for everyone! -
BONUS #6: Bullet Point Mastery
Write those juicy bullets that drive sales. -
BONUS #7: The 10-Day Quickstart Guide
Easy to follow so you never get overwhelmed.
NOW AVAILABLE FOR INSTANT DIGITAL ACCESS
ONLY $197 TODAY
Get instant access to The Mad Men Sales Letter for just $197.00!
Delivered instantly. Start the course in the next 2 minutes.
Frequently Asked Questions
How is this product delivered?
It’s a very attractive online members area which you go through at your own pace, one short lesson at a time.
Each of the lessons gives you one of the 11 steps, like building blocks.
You build each one on top of the other, until at step 11 when you’re like ‘woah! I have a sales letter! Where did that come from?’
Then you stick it online and…
…take it to the bank!
It really is that simple.
You get instant access if you enrol right now and you get access for the lifetime of the product.
What's the price?
Currently $197. Subject to change at any time.
What's the guarantee?
“Try this product. If you don’t believe it’s worth the money, or you feel like I oversold it, just email support anytime in the first 60 days after you purchase, for a full, no questions asked refund. And you can still keep access to the course!”
Do I need to be a copywriter already?
Ideally yes, you do need some experience. A total newbie could do this, but it will take them longer to see the big paydays.
How long does the course take?
Depends on your speed, but I would allow 10-15 hours first time – to really take it in. Once you’ve done it once, you can then crank out a sales page in 2-3 hours! Super handy for all your future products.
NOW AVAILABLE FOR INSTANT DIGITAL ACCESS
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Get instant access to The Mad Men Sales Letter for just $197.00!
Delivered instantly. Start the course in the next 2 minutes.
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